ViralMarketing

This resembles a chain letter in practice; one person sends out a message to people or businesses they know and asks them to pass this info on to their friends and business associates. There are many formats to achieve this; the latest is utilizing the internet and e-mail. It can be hugely successful or can produce negative results. When proven successful this strategy maybe followed-up with media venues that are expensive providing greater results. Again, it is not for everybody.